Shocking new PSA warns of the dangers of texting while driving, as worldwide death toll rises (VIDEO)

It may start funny but the ending is DISTURBING

South Africa’s Western Cape Government has just released a harrowing public service announcement that warns of the dangers of texting while driving, as reported by Daily Mail.

The PSA, which is part of a campaign called #ItCanWait, starts funny, with silly music rolling as random pedestrians knock into things and fall on the ground, a product of texting while they walk.

Then, as you can see below, it gets deadly serious, showing a woman texting while driving, eventually becoming involved in a deadly automobile accident.

Be warned. This video contains disturbing content.

The tagline reads “You can’t even text and walk so why do you text and drive?”

“No call or text is worth your life,’ the campaign states on its website, which describes a worldwide increase in traffic crashes due to distracted driving, primarily because of cell phone use.

The death toll is certainly on the rise. The National Safety Council has noted that more than one quarter of all car accidents are caused by texting while driving. The Pew Research Center also stated, in a study released in 2009, that 26 percent of American teenagers engage in the dangerous practice.

Earlier this week, a 24-year-old was texting as she drove, causing her to smash into a group of middle school students, killing two young girls and injuring a young boy, as reported by Crime Online.

Natasha Boggs now faces two counts of involuntary manslaughter.

[Featured Image: YouTube/screenshot]