YouTube has reportedly reinstated ads on Logan Paul’s videos, less than a month after suspending the star from their monetization program.
A YouTube spokesperson confirmed to Mashable that Paul will take part in the platform’s monetization program as he remains on probation for 90 days. His ads were restored after Paul and his team reviewed and agreed to YouTube’s community guidelines and advertiser-friendly guidelines, the spokesperson said.
However, while under probation, Paul’s videos will not appear in the trending tab nor will non-subscribers be notified of his content. Additionally, Paul is still banned from Google Preferred, which features high-paying ads on popular videos, Mashable also reported.
The decision comes 18 days after the streaming platform suspended Paul’s ads, citing a “recent pattern of behavior.”
As CrimeOnline reported last month, YouTube made the announcement days after Paul uploaded a vlog where he was seen using a taser gun on two dead rats and performing CPR on a live koi fish.
In response to Logan Paul’s recent pattern of behavior, we’ve temporarily suspended ads on his channels.
— YouTube Creators (@YTCreators) February 9, 2018
“This is not a decision we made lightly,” a YouTube spokeswoman told NPR at the time. “We believe he has exhibited a pattern of behavior in his videos that makes his channel not only unsuitable for advertisers but also potentially damaging to the broader creator community.”
During the ad freeze, Paul, who has more than 16 million subscribers, continued his daily vlogs where he promoted his Maverick clothing line. Furthermore, BuzzFeed reported that he brought in more than 100,000 subscribers during his mini-suspension.
Logan took a short-lived hiatus in January after filming a hanging body in Japan’s “suicide forest.” The video, titled “We found a body in the Japanese suicide forest,” was reportedly viewed more than six million times before it was taken down.
Alarmingly, YouTube CEO Susan Wojcicki reportedly said at the the Recode Code Media conference in early February that Paul’s controversial videos don’t violate the website’s “three strikes” rule.
“He hasn’t done anything that would cause those three strikes. We can’t just be pulling people off our platform,” she said, according to BuzzFeed.
“They need to violate a policy. We need to have consistent [rules]. This is like a code of law.”
[Featured Image: Logan Paul/Richard Shotwell/Invision/AP, File]